Wella Color Charm Permanent Crème Toner
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Neutralize brass and enhance your blonde with up to 90% less breakage,** thanks to the #1 permanent toner in the US.* WELLA colorcharm Permanent Liquid Toners let you create hard to achieve shades of blonde, such as platinum and beige, with ease. From the makers of the No.1 Permanent Toner in the US,*** NEW WELLA colorcharm Permanent Crème Toners offer 8 cream toner shades—4 icy cool tones and 4 pastel enhancing tones.
To be used with ONLY 10 volume developer, using 20 volume may cause uneven results and scalp sensitivity
How to use:
Pre-lighten hair to the required level before applying toner. Mix 1 part WELLA colorcharm Permanent Crème Toner with 2 parts 10 volume WELLA colorcharm cream developer. Apply to towel dried hair and develop for 10-20 minutes, checking frequently for desired result.
Benefits:
- Perfectly even tone from root to end
- Free of gluten, phthalates, parabens & animal derived ingredients
- Works on natually blonde or pre-lightened hair
- 4 icy cool tones & 4 pastel enhancing tones
*WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC. **WELLA colorcharm lightener + permanent toner vs. lightener alone ***WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC.